The Data Driven CMO_ How Do Your Teams Decide

10 Mission-Critical Focus Areas for the Head of Marketing

The most successful teams aren’t just the ones with the biggest budgets or the most creative ideas—they’re the ones who can streamline processes, leverage the best partnerships, and utilize technology to its full potential. Setting your team up to break out from the competition, so marketing is a true differentiator…

Agency Roster Strategy: Seeking Data, Truth, and Transparency

CMOs have the power to remove roadblocks and transform marketing. By transforming how a marketing agency roster is managed and automating the collection of performance data, CMOs can both help their teams and improve results across the organization.

AgencySpotter.com Acquired by Private Investors, Parent Company Rebrands to SpotSource Inc. to Focus on Enterprise SaaS Growth

AgencySpotter.com has been acquired by a private investment group. Parent company Agency Spotter Inc. rebrands to SpotSource Inc. to focus on its enterprise SaaS business. SpotSource’s platform manages service provider relationships, serving Fortune 500 clients. Financial terms were not disclosed. “We are thrilled to see AgencySpotter.com continue its journey under new ownership. This move allows… Read More »AgencySpotter.com Acquired by Private Investors, Parent Company Rebrands to SpotSource Inc. to Focus on Enterprise SaaS Growth

Corporations Need Better Tools for Sourcing and Managing Service Providers like Marketing Agencies

In today’s digital age, marketing has become more important than ever before. With the rise of social media and other online platforms, companies need to have a strong digital presence to stay competitive. As a result, many large companies work with a hundred, or sometimes a few thousand, marketing agencies to help them achieve their… Read More »Corporations Need Better Tools for Sourcing and Managing Service Providers like Marketing Agencies