The Data Driven CMO_ Spend vs Performance

Agency Roster Strategy: Seeking Data, Truth, and Transparency

CMOs have the power to remove roadblocks and transform marketing. By transforming how a marketing agency roster is managed and automating the collection of performance data, CMOs can both help their teams and improve results across the organization.

AgencySpotter.com Acquired by Private Investors, Parent Company Rebrands to SpotSource Inc. to Focus on Enterprise SaaS Growth

AgencySpotter.com has been acquired by a private investment group. Parent company Agency Spotter Inc. rebrands to SpotSource Inc. to focus on its enterprise SaaS business. SpotSource’s platform manages service provider relationships, serving Fortune 500 clients. Financial terms were not disclosed. “We are thrilled to see AgencySpotter.com continue its journey under new ownership. This move allows… Read More »AgencySpotter.com Acquired by Private Investors, Parent Company Rebrands to SpotSource Inc. to Focus on Enterprise SaaS Growth

Corporations Need Better Tools for Sourcing and Managing Service Providers like Marketing Agencies

In today’s digital age, marketing has become more important than ever before. With the rise of social media and other online platforms, companies need to have a strong digital presence to stay competitive. As a result, many large companies work with a hundred, or sometimes a few thousand, marketing agencies to help them achieve their… Read More »Corporations Need Better Tools for Sourcing and Managing Service Providers like Marketing Agencies

5 Reasons You Need To Ditch Excel For Agency Management Software

You’ll notice a trend in almost any company—both large and small. Excel spreadsheets are used to manage projects, collect annual assessments, and, yes, even as an agency management solution. While there is nothing wrong with a spreadsheet when used in the proper context, too often, spreadsheets have become a misused tool ill fit for the… Read More »5 Reasons You Need To Ditch Excel For Agency Management Software