AI in Marketing vs Human Hands

AI robot hand reaches out towards a human hand

Stop Writing Better Briefs. Start Doing This First.

Most agency briefs don’t fail because they’re poorly written. They fail because they’re written in the dark. Enterprise marketing teams sit down to brief an agency without a clear picture of what that agency already knows, what they’ve already done, or how they’ve actually performed inside the organization. So the brief becomes a guessing exercise—part… Read More »Stop Writing Better Briefs. Start Doing This First.

Everyone Has AI in Marketing. Almost No One Has Results.

There’s a quiet problem unfolding inside enterprise marketing teams right now. Output is up. Way up. More emails. More campaigns. More content across every channel. And yet—performance isn’t keeping pace. Generative AI has made it possible to produce marketing at a scale and speed that would have been unthinkable just a few years ago. Most… Read More »Everyone Has AI in Marketing. Almost No One Has Results.

How Top Teams Reuse Great Agencies Instead of Starting Over

If your best agency is “known” but not findable across teams, you don’t have a roster. You have folklore. Enterprise marketing doesn’t have an agency shortage. It has a visibility problem that forces teams to restart decisions they already solved. Every specialized campaign or brand project proves it, especially across brands that are not your… Read More »How Top Teams Reuse Great Agencies Instead of Starting Over

Enterprise Marketing Needs a Specialized System of Record for Suppliers

Internal marketplaces have emerged as a pivotal solution, enabling organizations to seamlessly connect internal stakeholders with opportunities, projects, and service providers. Beyond talent management, these platforms are revolutionizing how companies engage with service providers and R&D suppliers, driving efficiency, innovation, and competitive advantage.