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6 Principles to Run Marketing like you’re from the Future

Explore the six principles you can use to run marketing like you are from the future. This slideshow steps you through some of the key thinking you should be incorporating into any future strategy.

Collaborative Strategies for Marketing and Procurement

Research reveals that in large companies, the highest inter-departmental friction exists between marketing and procurement. However, with emerging tools and strategic alignment, some teams are discovering sustainable ways to streamline their processes, share knowledge, and achieve transformative transparency. The Tug-of-War: Marketing vs. Procurement In the bustling corridors and virtual meetings of Fortune 500 companies, an… Read More »Collaborative Strategies for Marketing and Procurement

10 Mission-Critical Focus Areas for the Head of Marketing

The most successful teams aren’t just the ones with the biggest budgets or the most creative ideas—they’re the ones who can streamline processes, leverage the best partnerships, and utilize technology to its full potential. Setting your team up to break out from the competition, so marketing is a true differentiator…

Agency Roster Strategy: Seeking Data, Truth, and Transparency

CMOs have the power to remove roadblocks and transform marketing. By transforming how a marketing agency roster is managed and automating the collection of performance data, CMOs can both help their teams and improve results across the organization.

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