Enterprise marketing does not slow down because marketing and procurement “need to communicate better.” It slows down because sourcing decisions happen without shared visibility into service suppliers, risk, and performance.… Read More »Marketing Procurement Alignment: A Practical Framework for Marketing Services Governance
CMOs have the power to remove roadblocks and transform marketing. By transforming how a marketing agency roster is managed and automating the collection of performance data, CMOs can both help their teams and improve results across the organization.
AgencySpotter.com has been acquired by a private investment group. Parent company Agency Spotter Inc. rebrands to SpotSource Inc. to focus on its enterprise SaaS business. SpotSource’s platform manages service provider… Read More »AgencySpotter.com Acquired by Private Investors, Parent Company Rebrands to SpotSource Inc. to Focus on Enterprise SaaS Growth
In today’s digital age, marketing has become more important than ever before. With the rise of social media and other online platforms, companies need to have a strong digital presence… Read More »Corporations Need Better Tools for Sourcing and Managing Service Providers like Marketing Agencies
Diversity and Inclusion (D&I) in the workplace has transitioned from a nice-to-have to a center stage business initiative. With increasing pressure from investors, key stakeholders, and consumers, organizations are looking at… Read More »5 Ways To Improve Supplier Diversity
The Black Lives Matter movement has created an awakening and a demand for change among many company leaders. Many corporations truly believe this is the time to accelerate focus on… Read More »Brands Use Technology To Develop Impactful Supplier Diversity Initiatives
Fortune 500 companies manage trillions of dollars in spend each year. Despite this, many haven’t allocated budget for one of their greatest problems, sourcing and management of indirect procurement suppliers… Read More »Modernizing Supplier Evaluations