What Is Marketing Ecosystem Visibility?
Most enterprise marketers can’t tell you exactly how many agencies they work with, or what those agencies are actually capable of. That’s not an agency shortage. It’s a visibility problem.
Brian Regienczuk
Enterprise Marketing Needs a Specialized System of Record for Suppliers
Internal marketplaces have emerged as a pivotal solution, enabling organizations to seamlessly connect internal stakeholders with opportunities, projects, and service providers. Beyond talent management, these platforms are revolutionizing how companies engage with service providers and R&D suppliers, driving efficiency, innovation, and competitive advantage.
Are Your Best Agencies Hiding In Plain Sight?
Enterprise marketing doesn’t stall because there aren’t enough agencies. It stalls because, when a real decision has to be made, no one can see clearly enough to choose the right… Read More »Are Your Best Agencies Hiding In Plain Sight?
Marketing Procurement Alignment: A Practical Framework for Marketing Services Governance
Enterprise marketing does not slow down because marketing and procurement “need to communicate better.” It slows down because sourcing decisions happen without shared visibility into service suppliers, risk, and performance.… Read More »Marketing Procurement Alignment: A Practical Framework for Marketing Services Governance
6 Principles to Run Marketing like you’re from the Future
Explore the six principles you can use to run marketing like you are from the future. This slideshow steps you through some of the key thinking you should be incorporating… Read More »6 Principles to Run Marketing like you’re from the Future